Shopping als Alleinstellungsmerkmal wird immer wichtiger

Shoppen ist entweder "search-based" oder "discovery-based".

Oder es ist:

"Most e-commerce giants today rely on search-based shopping, but humans don’t necessarily shop like that in the real world, instead browsing a store or asking their friends about cute clothes they’re wearing. “Amazon and Alibaba shouldn’t be the only game in town,” says Hans Tung, a managing partner at GGV Capital and an investor in both Poshmark and Alibaba. “Discovery-based shopping is the best way to be differentiated from them.”

"Poshmark’s difference was building a social network not as much around who you know but around whose taste in clothes you like. People follow each other and share listings they find interesting for their own followers to see. Daily “posh parties” within the app let people browse a certain theme, like shopping only ankle booties or prom dresses. Each listing has a comment section for anyone to ask questions about items up for sale, and shoppers can ask sellers to style them by combining looks from their closet into a bundle."

Quelle:

https://www.forbes.com/sites/bizcarson/2018/12/14/next-billion-dollar-startups-how-a-serial-social-shopping-entrepreneur-built-poshmark-from-used-clothes-into-a-625m-retail-empire/#6d1155cf1150




Build on these 4 retail trends in 2019

http://sbne.ws/r/BeNv



Shopping muss spätestens ab 2019 eine Kombination sein. Sei also inspirierend und informierend! Wie Poshmark?

https://simples-marketing.blogspot.com/2018/12/shopping-als-alleinstellungsmerkmal.html ,

https://simples-marketing.blogspot.com/2018/06/wollen-sie-wirklich-ihre-olle-oder.html




IMPRESSUM  UND  DATENSCHUTZ